NHS Supply Chain has appointed Jaywing to help refine its sales and marketing communications.

This will involve segmenting detailed transactional data collected by NHSSC about the purchasing behaviour of specific departments in individual hospitals.

Insights into departmental buying power will then be used to drive specific, incentivised marketing and communications strategies aimed at tailoring their purchasing.

"Being able to target our customer communications is an important part of streamlining our marketing strategy, while increasing sales efficiency. The ability to create tailored communications for specific NHS departments means we can focus our efforts on marketing interactions that generate positive results," says Mark Aubin, head of marketing at NHSSC.